To tweet or not to tweet!
We’ve looked at traditional ways of marketing your event using print and media. Now, how about promoting it using online methods? Social media can be an inexpensive way to create a buzz surrounding your event or fill seats, and it will allow you to communicate with your potential audience in a fraction of the time that print based media would take.
Using social media as a marketing tool is not only useful if you have a small budget but also allows you to communicate with audiences that already use social networks and applications on a daily basis. It is important to remember that different events will find success by being marketed in different ways, you will need to find what you think will work best and then stick with it to get the best results. There are a number of social media tools that you can potentially use without needing to know about HTML or other complicated technologies that you can explore in this section.