Following 19 successful years of the Fen Edge Art Exhibition, the organising committee decided to re-launch the event with a fresh new look. In November 2011 ART@theatrium took place in its new home – the recently opened contemporary exhibition space at Cottenham Sixth Form Centre.
The exhibition took place over three days offering a wide range of contemporary and traditional painting, prints and cards for sale. The event was publicised across Cambridgeshire through promotional material and networks. It was a resounding success with 85 exhibiting artists, over 400 artworks on show, seven sponsored prizes and a record number of sales.
The annual exhibition is set to continue, and the organising committee are keen to raise the profile further to attract a wider variety of artists, more visitors and increased sales. Plans for 2012 also include the introduction of a new artist’s award and a schools competition.
The exhibition is run by a core organising committee of six people including Chair, Treasurer, Marketing Coordinator, Exhibition Coordinator, Artists Coordinator and Catalogue Coordinator. More volunteers are involved in hanging the exhibition, serving drinks at the reception and supporting promotion.
Artists paid an entry fee of £15 which covered the venue, administration and set up costs. Small contributions were made by local businesses to support the exhibition catalogue and artist prizes. For 2012 the organising committee have secured a headline sponsor which will allow them to increase marketing and publicity, and to develop a new website www.attheatrium.org.uk.